For the two main product lines of Master Plasterer Raquel Rodríguez, luxury brochures were needed to support marketing efforts. The design, content, and execution of the brochures are intended to help connect with customers in the higher market segment.
To convey the luxurious atmosphere and high quality of the presented products, the product brochures are printed on thick paper and embellished with spot gloss. They support and complement the company’s web presence and add a tactile element to the marketing material.
Details in print
These square trifold product booklets exude elegance and sophistication. Crafted on sumptuously thick paper, the matte laminated finish lends a tactile quality that protects the booklet and immediately conveys a sense of luxury. The allure of these booklets is elevated by high-gloss spot printing, which highlights the intricate details.
Flap, back and front of the booklet Both the droplets on the waterproof stucco (right) and the pattern of the rose (middle) received a high gloss varnish to make them ‘pop’.
Within, both brochures feature stunning project photography and well written texts. To compliment the booklets, a new version of the business card was designed and printed using the same style and printing techniques.
