The Wijkbedrijf Selwerd foundation aims to help the residents of Selwerd to develop activities for the benefit of themselves and their neighborhood.
Research in the neighborhood showed that the visibility of the Wijkbedrijf was not optimal. In addition, there was a need for an overarching communication strategy.
We created a communications strategy and a new integrated visual identity for Wijkbedrijf Selwerd. Based on these key elements, we designed a new website for the organization.
Who is the Wijkbedrijf?
Based on the goals of the organization, an inventory of the situation in the neighborhood and available figures, a plan of action was made in which different target groups, means and quantifiable goals were defined. From this, a concrete communication planning followed.
Communication analysis and plan
Better visibility
The nature of the organization means that the Wijkbedrijf needs a versatile corporate identity, within which the various projects have the freedom to create their own atmosphere. Bright colors and uniform typography ensure that the Wijkbedrijf’s recognizability in the neighborhood is reinforced and guaranteed.
Building blocks, templates and examples where created for the volunteers and managers of the projects to compile their own promotional materials.
Diverse corporate style and building blocks
A new website
The design of the new website for the Wijkbedrijf emphasizes accessibility and an inviting atmosphere. Photography of residents, volunteers and staff show the human face of the organization, and the texts invite people to contact them. Non-native-speaking neighborhood residents also have access to key information.
