The project “Doe-Lokaal” by Wijkbedrijf Selwerd brings together volunteers from the neighborhood with residents who want to have broken items repaired. For this purpose, the foundation provides a space in their building, as well as tools and materials to carry out the work.

The project aims to reduce waste in the neighborhood and assist residents in saving money. The team of volunteers gets to use their skills for the community, while the interaction among neighbors is improved.

For this project, a campaign was set up with two goals. Firstly, to find volunteers to perform the repairs, and secondly, to invite local residents to bring in their broken items for repair. Two series of three posts were created for this purpose, supported by a poster, flyer, and web page.

Help wanted / something broken?

Text aimed at the volunteers

“Are you handy with a wrench and Phillips head? Then the Doe-lokaal could really use your help. In the Doe-lokaal, volunteers refurbish old and broken things. This way, together we reduce waste and costs. Will you help too? Call, email or stop by!”

“Are you very good with mending? Then the Doe-lokaal could really use your help. In the Doe-lokaal, volunteers refurbish old and broken things. This way, together we reduce waste and costs. Will you help too? Call, email or stop by!”

“Can you solder and repair? Then the Doe-lokaal could really use your help. In the Doe-lokaal, volunteers refurbish old and broken things. This way, together we reduce waste and costs. Will you help too? Call, email or stop by!”

Text aimed at the residents

“Do you have a hole in your new pants? Are your curtains too long? Is the zipper on your coat broken? Stop by the Doe-Lokaal! In the Doe-Lokaal, volunteers refurbish old and broken things. Together we reduce waste and costs. All kinds of things are reused, remade and repaired. Do you have something that is broken? Bring it by and together we will try to repair it. You can also leave good and broken things behind, because Doe-Lokaal also has a small charity store.”

“Is your iron not working? Is your toaster broken? Is there no sound coming from your radio? Stop by the Doe-Lokaal! In the Doe-Lokaal, volunteers refurbish old and broken things. Together we reduce waste and costs. All kinds of things are reused, remade and repaired. Do you have something that is broken? Bring it by and together we will try to repair it. You can also leave good and broken things behind, because Doe-Lokaal also has a small charity store.”

“Is your favorite chair in need of a new fabric? Are the legs of the kitchen table loose? Do the wheels on your office chair no longer turn? Stop by the Doe-Lokaal! In the Doe-Lokaal, volunteers refurbish old and broken things. Together we reduce waste and costs. All kinds of things are reused, remade and repaired. Do you have something that is broken? Bring it by and together we will try to repair it. You can also leave good and broken things behind, because Doe-Lokaal also has a small charity store.”

Project details

Branch: NGO
Services: Content, Social Media Content
Features: Graphic design, Image selection, Planning, Text

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