For Artisan Stucco Mortars, a small producer of natural lime stucco and paint materials, we developed a comprehensive brand identity.

After conducting market research on direct competitors, understanding customer expectations, and assessing the intrinsic values of the company and its products, we formulated a brand identity and strategy. This foundation led to the creation of a tone of voice and visual identity that embodies the company’s core values: quality, durability, tradition, and responsibility.

The logo was designed with warm colors, and a typeface was selected that blends traditional and modern aesthetics. Using these foundational elements, we created a full range of communication materials, including business cards, invoice templates, user manuals, branding labels for product packaging, a glossy brochure, posters, flyers, and a website.