For Bastion Hotels we created two personalized digital mailings with seasonal greetings for the regular clients of the hotel chain. Both mailings connected to a custom landing page in the same theme and linked to the website of Bastion Hotels.
Animated Greetings via Email
The first campaign for Bastion, for the 2013 holiday season, directed recipients to a landing page with a scrolling effect, introducing customers to a new hotel location near Amsterdam Airport.
The used scrolling effect, also known as parallax effect, is a technique where different visual elements move at different speeds as the user scrolls the page, creating a spatial effect. By cleverly utilizing this, the user is drawn into the page. This technique is well-suited for storytelling, presentations, and action pages.
Below a video capture of the effect of the landing page of the campaign.
The second mailing had a landing page with a video animation, seasonal greetings and informed the clients about Bastion’s sponsoring project for the Paris Dakar race. The animation itself was made by the talented crew of Bigpixel Animation Studio.
Below the animation of the 2014 campaign as presented on the landing page.
For both campaigns we delivered statistical reports on mail openings, clicks and visits to the landing pages.
