Raquel Rodríguez Puebla is a master plasterer with a background in historical restorations. Her specialties, custom-made plasterwork of the highest quality, and unique murals made from natural lime plaster, cater to a select audience in the highest segment.
In Raquel’s business strategy, the website plays a prominent role in acquisition. The web presence is not just a place to showcase the portfolio and a means to connect with clients. The excellent photography is a feast for the eyes, and the texts connect to the historical background and high quality of the materials and techniques.
By giving ample space to both elements and paying special attention to the visual details of the interface, the visitor is immersed in the unique atmosphere of luxury and quality of the product.
It’s all in the details
Every now and then a project comes by where there is room to play attention to the bigger picture as well as every little detail. Raquel Rodrígues’ website was such a project. In her work she is meticulous, and uses only the very best materials and techniques. No surprise that her clients are of the highest tier and her projects are world class. To convey that to the visitor we decided that we would translate her approach to her work directly to her web presence.
To give context to the work, the website was structured in a way that connects the essence and versatility of the materials and techniques to examples from the selected projects and vice versa. The aim was to submerge the viewer in her work as much as possible.
The visitor can get more information about techniques and materials used in the project, while at the bottom of each project page, the user is directed towards the next project in the list. Every page in the website contains a call to action.
Soft transitions between pages and stylish effects on the moments of interaction make the experience smooth and luxurious.
Detail of interaction effect
For the mobile version of the website extra attention was given to the user interface and vertical versions of the main images are used to make sure the presentation is as optimal on phones as on desktops.
Well structured information, balanced navigation, carefully written texts and excellent project photography do the rest. Such an approach takes a lot of time and effort, both of the client and the design team, and it shows.
You can visit the website here: www.artisanstucco.nl
