Master plasterer Raquel Rodriguez Puebla offers luxury, customized wall finishes for projects in the highest market segment, where creativity, craftsmanship, and quality are core values.
The logo, color scheme, and classical typography of the new corporate style establish a connection with the historical background of Raquel’s artisanal approach.
To reflect the creator’s hand in the corporate style, a logo was designed based on Raquel’s maker’s mark. A maker’s mark is a symbol or signature traditionally left by craftsmen, such as sculptors and plasterers, on their work.
The back of the business card features a sgraffito design, printed with spot gloss to create depth and establish a connection with the spatial aspect of this unique plastering technique.
Detail of a 4,5 meter high sgraffito mural featuring Raquel’s maker’s mark at the bottom.
