A social media channel campaign was created for the “Fruit and Vegetable” project of the Wijkbedrijf Selwerd Foundation.
The aim of the campaign was to draw attention to the project for 15 weeks with a weekly post on the Facebook and Instagram channels, each time with a “fresh fruit or vegetable” photo and accompanying text providing a link to the project’s web page.
Fresh produce
Wijkbedrijf Selwerd organized a weekly fresh fruit and vegetable market at their location in the neighborhood. In cooperation with a local farmer, residents could pre-order their fresh produce for very affordable prices and mingle with neighbors and the staff of the foundation over a free cup of coffee when picking up their orders.
The project aimed to provide affordable fresh food for the neighborhood, support localized food production and facilitate interaction between the residents. The weekly posts drew attention to the project and reminded residents to place their online orders. We helped the project team with the campaign strategy, provided the texts and image selection and took care of the campaign’s automated planning.
